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For many entrepreneurs, the process of scaling a business requires considerable effort and time to pull off. In the beginning, many of them must juggle multiple roles to ensure the business moves forward. As operations gain momentum, an entrepreneur can onboard personnel to help out with various aspects of running the business.  

For some businesses, this momentum continues and ensures the business scales considerably. However, this isn’t the case for many others, as they hit a proverbial brick wall and struggle to expand. 

Granted, there are reasons beyond an entrepreneur’s control that can impact their ability to scale. For example, the COVID-19 pandemic was an unpredictable occurrence that undoubtedly left many businesses reeling. However, in a dynamic and technologically advancing environment, there are several resources, tools and tips available that can assist a company to stay ahead of the curve when scaling.  

Some of these have been used successfully by entrepreneurs, including Michael Akkawi, who has built a successful property business. 

The Benefit of a Growth Strategy 

While a business owner might have a good understanding of the market or industry they operate in, it’s a good idea to consider gaining knowledge from different perspectives. Successful technology tools such as Salesforce offer business growth toolkits covering the entrepreneurial journey while providing advice on business aspects such as scaling. This information can be helpful for an owner looking to build a strategic path for their venture, which can include the use of automation and tech tools to help make the journey smoother.  

Other technological approaches for a business include using various platforms to research the market when introducing a new product or service. Platforms such as AdBeat or Similar Web can provide the competitive intelligence needed to understand the most suitable go-to-market approach for a business, especially one that’s looking to reach an online audience.  

The Place of Automation 

Business automation powered by artificial intelligence (AI) will continue to develop, making it imperative for businesses to adopt it to maintain accurate reporting and forecasting processes. Companies with suitable systems to handle the unexpected can leverage real-time data to make informed decisions that ensure they can navigate whatever issues lie ahead.  

Automation also frees up time for entrepreneurs to focus on the big picture, making it easier for them to consider ways of growing their businesses rather than being bogged down by tasks.